As digital marketing continues to evolve, more and more brands are starting to embrace user-generated content (UGC) as a key component of their strategies. UGC refers to any content created by customers or users of a product or service, rather than by the brand itself. This can take many forms,...
Tag: customer-driven marketing
The Sales Funnel is Dead: Here’s What You Need to Do InsteadThe Sales Funnel is Dead: Here’s What You Need to Do Instead
Introduction The sales funnel, a traditional model for mapping out the customer journey, has been a staple of sales and marketing for decades. However, the world has changed dramatically in recent years, and the old ways of doing things no longer work. In this article, we’ll explain why the sales...